Memory Market Reset: Proactively Manage Disruption

Katy Ackerman is the Content Marketing Manager at Sourceability, where she leads thought leadership initiatives within the electronic components industry. With several years of experience in the sector, alongside a broader background in technology and medical industries, Katy brings a well-rounded perspective to the semiconductor industry. Collaborating closely with engineers and other market experts, she develops insightful articles, whitepapers, and strategic content that illustrate market trends, supply chain dynamics, and emerging innovations to a wider audience. Through her work, Katy helps translate complex industry developments into meaningful insights that inform and engage global audiences.

Rob’s history with electronic component data services alongside franchised and non-franchised component distribution gives him a unique skill set to draw on that benefits customers and partners.As a seasoned speaker at industry events across the USA, China, and Europe, his insights into component obsolescence, personnel and knowledge obsolescence, data strategies on resilience for procurement and engineering teams, open market strategy formation, and counterfeit component avoidance, Rob’s been trusted to offer solutions and advice to some of the world’s most demanding supply chains. Rob has spoken globally at aerospace, automotive, obsolescence, and data-focused events, driven to share ideas. Collaborating with key thinkers to develop resilience and strategy is core to his work as SVP of Digital & Partnerships at Sourceability.

Alistair Jones is the Global Head of Sales & Marketing at Intelligent Memory and a seasoned and well-connected expert with over 40 years of experience in the semiconductor industry. Working in regional and global roles in sales, business development, and general management, Alistair built and scaled international sales organizations, developed go-to-market strategies for complex technology portfolios, and established long-term customer and partner relationships in highly competitive and cyclical markets. Working with OEMs, distributors, and ecosystem partners worldwide, Alistair gained deep insight into the challenges of industrial and embedded applications, including long product lifecycles, supply continuity, and technology transitions. His experience covers both mature and emerging markets, giving him a global perspective on regional market dynamics and customer requirements.

Holger Krumme studied electrical engineering (communications engineering) at the Technical University in Dortmund, Germany. From 1994 to 2001 he worked for a company for hardware and software development of microcontroller circuits and quality management. Since 2001 he has been Technical Director of the test house HTV-GmbH in Bensheim, Germany, where he now works as CEO of HTV Halbleiter-Test & Vertriebs-GmbH and HTV Conservation GmbH. His responsibilities at HTV include all operational areas from testing electronic components, flashing microcontrollers, material analysis and long-term storage of electronic components. He is author of many technical articles in relevant specialist journals and speaker on many conferences.